Today FaceBook has announced launch of its auto play video ads internationally. Facebook has been testing autoplay video ads in News Feeds of U.S users since December. But now users from Brazil, United Kindgom, Japan, Germany, France and Canada will start to see them as well.A limited group of advertisers in selected international markets have been allowed to advertise these premium video ads(auto-play video ads). On Tuesday Facebook announced a more international roll out of its desktop and mobile ad format, where users will be able to see a 15 second auto play video when they scroll through their news feed without sound. If a user taps the video ad, they video ad will be shown with audio on full screen.
Facebook wrote about this on the Facebook for Business blog:
With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences. We’ll roll out Premium Video Ads slowly and monitor how people interact with them. This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook. People can expect to begin seeing these new ads over the next few months.
Video Metrics Launch:
Facebook has launched another great Video Metrics globally in Page Insights and Ads Reporting for all videos uploaded to Facebook. Previously, as a Page owner, you could only see how many people started watching your video. But new with the new metrics roll out over the coming weeks, you will also see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.
Here’s a look at some of the upcoming new metrics:
Facebook wrote about Video Metrics:
Video metrics will be available for all paid and organic videos uploaded directly to Facebook Pages, including Premium Video Ads. The metrics will roll out gradually over the coming weeks.